In collaboration with my colleagues at JA Consulting I recently delivered this Rich Picture to a group of Academics working under the umbrella "Circular Economy Network+ in Transportation Systems". The first time I have done a Rich Picture for CENTS!
I know it’s something I have banged on about in earlier posts but the tension between my self-promotional activities and my clients desire for confidentiality always comes down in favour of the client so it’s a rare treat to be able to reveal in full a picture so fresh off my desk.
I had heard the phrase “Circular Economy” but didn’t know much about it before starting this picture. It was a difficult one to encapsulate, with a high level of complexity and a multi-threaded timeline representing current, transitional and future states across four main themes with a couple of dozen key messages. Plus the green future it imagined where parts of a train carriage may become building materials, parts of an aeroplane might become parts of a train carriage and vehicles were modular with interchangeable and reusable parts were difficult to visualise initially. I wrestled with a few false-starts before inspiration was garnered from Ellen MacArthur’s butterfly diagram. It was still a struggle from there but going ‘widescreen’ helped create enough space left-to right.
I’m told the results exceeded expectations. Here’s the lovely feedback I received just this morning.
“The conference went very well and the rich picture was very well received by all – nobody had seen anything like it so it was really enthusiastically run with. I believe EPSRC (Engineering and Physical Sciences Research Council) are wanting to use it on their comms channels to promote their CE activities.”Kerry Kirwan, Deputy Pro-Vice Chancellor (Research) at the University of Warwick.
If your job is to imagine a better future, perhaps a Rich Picture will make the journey easier? Get in touch.