It’s one of the peculiarities of my branch of specialisation (Rich Pictures) that I am limited in what I can reveal of my very visual work in this very visual media. This particular job was a long time in development but leapt into life when Henry got involved. I don’t think he’d mind me saying that he’s the ‘Military Type’ with a keen eye for detail. I never mind that in a client. It shows they have bought into the picture and care about it passionately. I think the last detail I had to tweak was the height of a one-way sign; the smallest detail was the width of a badger’s jowls- the badger being an ‘in-joke’ that meant something to those in the know. You could say this picture was polished to a parade gloss!
The smart people at JA Consulting have really bought into the benefits of Rich Pictures and wanted a way to show the way they can support a variety of business outcomes. A Rich Picture to explain Rich Pictures was the obvious way to go.
A recently completed Rich Picture was for the cutting-edge engineering design and manufacturing arm of a globally recognisable organisation who choose to remain anonymous for commercial reasons. I was very happy with the finished result and it seems they were too.
In the world of Rich Pictures there is always a tension between client confidentiality and self-promotion.
It's become something of a Corporate communication cliché, the boring PowerPoint presentation that baffles its intended audience, failing to get even the most important messages across. Bamboozling graphs, bland stock images and bad graphics blended into a boring whole apparently designed to lull the unfortunate attendees into a semi-catatonic state. There is an alternative…
One of my earliest Rich Picture projects, back in 2006, was for NHS Trust Trafford, through Atos Consulting. They were so pleased with it they still use it in their promotional material and a senior executive at that time commented that it had taken Rich Pictures to the next level.
…I can post the glowing recommendation from my recent client, Johanna Hooper (her organisation prefer not to be named).
I have heard it said that the real value of a Rich Picture is the process, not the outcome.
So, what's all this about Rich Pictures? If you've never seen one before I'll try to explain…
After twenty years of hand-knitting my own websites I've finally got around to paying someone to drag it up-to-date, in this wonderful new, WordPress-based, mobile-first thing you see before you.